书目详细信息
： THE DEVIANT`S ADVANTAGE :
书目信息 机读格式(MARC)
| ISBN： | 1400050006 (pbk.) |
|---|---|
| 个人名称： | Wacker,W. |
| 题名： | The deviant`s advantage : how to use fringe ideas to create mass markets / Watts Wacker and Ryan Mathews. |
| 版本说明： | 1st pbk. ed. |
| 索书号： | F713.54/W115E |
| 出版发行项： | New York : Three Rivers Press, 2004. |
| 载体形态： | xxvii, 306 p. ; 21 cm. |
| 书目附注： | Includes bibliographical references (p. 279-294) and index. |
| 格式化内容附注： | Greetings, fellow deviants -- From freak to chic -- From chic to bleak -- The abolition of context and the post-information age -- Schwinns to cyberspace -- Words without meeting -- Art : a trap with no exit -- Science and the death of objective reality -- Seeing and believing, war and more -- The deviant economy -- Corporate cultures -- The understanding and care of the deviant consumer -- Deviant marketing for deviant markets -- The deviant product -- The deviant brand -- The deviant`s toolbox -- Making deviance work for you. |