书目详细信息
： Harvard business review on pricing.
书目信息 机读格式(MARC)
| ISBN： | 9781422146583 (pbk. : alk. paper) |
|---|---|
| 编目源： | DLC DLC |
| 题名： | Harvard business review on pricing. Robert J. Dolan...etl |
| 索书号： | F714.1/D659E |
| 出版发行项： | Boston : Harvard Business School Pub., c2008. |
| 载体形态： | 209 p. ; 20 cm. |
| 丛编说明： | The Harvard business review paperback series |
| 一般附注： | A selection of articles previously published in the Harvard business review. |
| 一般附注： | Includes index. |
| 格式化内容附注： | How do you know when the price is right? / Robert J. Dolan -- Pricing and the psychology of consumption / John T. Gourville and Dilip Soman -- Managing price, gaining profit / Michael V. Marn and Robert l. Rosiello -- How to fight a price war / Akshay R. Rao, Mark E. Bergen, and Scott Davis -- Pricing policies for new products / Joel Dean -- Sigma pricing / Manmohan S. Sodhi and Navdeep S. Sodhi -- Price smarter on the Net / Walter Baker, Michael V. Marn, and Craig Zawada -- Making money with proactive pricing / Elliot B. Ross. |