书目详细信息
： The buying brain :
书目信息 机读格式(MARC)
| ISBN： | 9780470601778 (cloth) |
|---|---|
| 编目源： | DLC DLC |
| 个人名称： | Pradeep, A. K.,1963- |
| 题名： | The buying brain : secrets of selling to the subconscious mind / A.K. Pradeep. |
| 索书号： | F713.55/P896E |
| 出版发行项： | Hoboken, N.J. : Wiley, c2010. |
| 载体形态： | xii, 252 p. : ill. ; 24 cm. |
| 一般附注： | Includes index. |
| 格式化内容附注： | Trillion to persuade the brain -- Neuromarketing technology -- Your customer's brain is 100,000 years old -- The brain 101 in ten minutes -- The five senses and the buying brain -- The boomer brain is buying -- The female brain is buying -- The mommy brain is buying -- The empathic brain is buying -- Neuromarketing measures and metrics -- The consumer journey -- The buying brain and brands -- The buying brain and products -- The buying brain and packaging -- The buying brain in the aisle -- The buying brain and advertising -- The buying brain, screens, and social media -- Vision of the future. |