书目详细信息
： The strategic planning process :
书目信息 机读格式(MARC)
| ISBN： | 9781138802551 (hardback) |
|---|---|
| ISBN： | 9781138802568 (pbk.) |
| 编目源： | DLC DLC DLC |
| 个人名称： | Katsioloudes, Marios I., |
| 统一题名： | Strategic management |
| 题名： | The strategic planning process : understanding strategy in global markets / Marios I. Katsioloudes with Arpi K. Abouhanian. |
| 版本说明： | Second edition. |
| 索书号： | C934/K19E |
| 载体形态： | xii, 391 pages ; 25 cm |
| 一般附注： | Earlier edition published as: Strategic management : global cultural perspectives for profit and non-profit organizations. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | An introduction to the strategic planning process (SPP) -- Contemporary issues in the strategic planning process (SPP) -- External strategic audit -- Internal strategic audit -- Strategic options - corporate level -- Strategic choice options - business and functional levels -- Implementing and executing strategies in the business and functional levels -- Evaluation and control in strategic planning -- A strategic planning process (SPP) model for the non-profit sector -- Strategic marketing for the public and the non-profit sectors -- A framework of global strategic planning. |