| ISBN: | 9781506386966 (pbk.) : |
|---|---|
| ISBN: | 1506386962 (pbk.) |
| 编目源: | UKMGB UKMGB OCLCO MNU OCLCF UKMGB |
| 个人名称: | Altstiel, Tom. |
| 题名: | Advertising creative : strategy, copy, design / Tom Altstiel, Jean Grow, Marcel Jennings. |
| 版本说明: | 5th ed. |
| 索书号: | F713.8/A469E |
| 出版发行项: | Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne : SAGE, [2019] |
| 载体形态: | 455 pages : illustrations (chiefly color), portraits ; 28 cm. |
| 书目附注: | Includes bibliographical references (pages 423-440) and index. |