书目详细信息
： Marketing in the age of Google :
书目信息 机读格式(MARC)
| ISBN： | 9780470537190 (cloth) |
|---|---|
| 编目源： | DLC DLC DLC |
| 个人名称： | Fox, Vanessa,1972- |
| 题名： | Marketing in the age of Google : your online strategy is your bussiness strategy / Vanessa Fox. |
| 索书号： | F713.36/F794E |
| 出版发行项： | Hoboken, N.J. : John Wiley & Sons, c2010. |
| 载体形态： | xiv, 242 p. ill.; 24 cm. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | How search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas: opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers: how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next: beyond Google. |