| ISBN: | 0878141464 : |
|---|---|
| 编目源: | DLC DLC DLC OCoLC |
| 题名: | The Great writings in marketing : selected readings together with the authors` own retrospective commentaries / [compiled by] Howard A. Thompson. |
| 版本说明: | 2d ed. |
| 索书号: | F713.5/T472E |
| 出版发行项: | Tulsa, Okla. : PennWell Pub. Co., c1981. |
| 载体形态: | xiii, 682 p. : ill. ; 23 cm. |
| 丛编说明: | The PennWell marketing and management series |
| 书目附注: | Includes bibliographical references and indexes. |