书目详细信息
： East meets West /
书目信息 机读格式(MARC)
| ISBN： | 9781781904138 (hbk.) |
|---|---|
| ISBN： | 1781904138 (hbk.) |
| 编目源： | CcBjTSG CcBjTSG |
| 地理区域代码： | ma----- |
| 题名： | East meets West / edited by Melodena Stephens Balakrishnan, Ian Michael, Immanuel Azaad Moonesar. |
| 版本说明： | 1st ed. |
| 索书号： | F437.13-532/B171E |
| 出版发行项： | Bingley : Emerald Group Publishing Limited, 2013. |
| 载体形态： | xxvii, 203 p. : ill. (some col.), col. maps ; 25 cm. |
| 一般附注： | Includes papers from a conference, "East Meets West: Sustainability, Operation, and Cooperation," held in Cairo, Egypt and sponsored by the Academy of International Business, Middle East North Africa Chapter (AIB-MENA). |
| 一般附注： | "The Academy of International Business is a leading global association of scholars and specialists in the field of international business which was established in 1959. The focus of this book is to shed light on the real business management problems that MENA-based organizations face through teaching cases. The last few years have seen the world grappling with many challenges from persistent recession, environmental challenges, political instability and resource constraint management issues. Slowly but steadily, the centre of business gravity is moving eastwards. Emerging economies are proving promising business markets with large populations with future purchasing power and sources of FDI. The youthful human capital provides potential opportunities for innovation. MENA is strategically placed at the hub between East and West. The challenges and opportunities as two worlds collide - the developed west and the developing east - bring a rich variety of perspectives of innovative solutions to business dilemmas. 'Perspectives', our new section, has explorative thought pieces on trending topics. Cases include regional leaders at various stages of growth who are beginning to dominating global markets like Emirates airlines, the fastest growing global airline; Aramex PSJC, the only Arab company to be listed on the NASDAQ stock exchange; Americana Group (Kuwait Food Company), one of MENA's leading restaurant operations and manufacturing group of companies; and Lammtara Pictures, the first Middle Eastern company to produce 3D animations."--Back cover. |
| 书目附注： | Includes bibliographical references. |