书目详细信息
： Authenticity :
书目信息 机读格式(MARC)
| ISBN： | 9781440873201 |
|---|---|
| 编目源： | LBSOR/DLC DLC |
| 个人名称： | Toft, Mark, |
| 题名： | Authenticity : building a brand in an insincere age / Mark Toft, Jay Sunny, and Rich Taylor. |
| 索书号： | F760.5/T644E |
| 载体形态： | xii, 198 pages : illustrations ; 23 cm |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Setting the stage -- Why authenticity -- What authenticity requires -- Ficing an inauthentic brand -- Breaking bad habits, building better ones -- Select profiles in authenticity -- Profiles that show the perils of insincerity -- Using media authentically -- Assessment tools -- Closing thoughts. |