书目详细信息
： Think strategically /
书目信息 机读格式(MARC)
| ISBN： | 9780230284876 (hardback) |
|---|---|
| 编目源： | DLC DLC |
| 个人名称： | Gimbert, Xavier. |
| 题名： | Think strategically / Xavier Gimbert. |
| 索书号： | F272.1/G491E |
| 出版发行项： | New York : Palgrave Macmillan, 2011. |
| 载体形态： | xi, 210 p. : ill. ; 24 cm. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Machine generated contents note: -- Introduction -- Strategic Management - Strategic Levels and Processes -- Key Strategic Concepts -- Competitive Advantage and Strategy -- Macro-environment - PEST Analysis, Types of Environment and Scenarios -- Industry - Levels and Definitions -- Industry (II) - Micro, Strategy, Strategic Dimensions and Groups -- Market - Segments, Key Success Factors and Minimum Success Factors -- Resources and Capabilities - Key Result Areas, Core Competences -- Industry Value Chain - Distributing and Changing Value -- Company Value Chain - Core Activities, Strategy, Outsourcing and other Perspectives -- Globalisation and Strategy -- Strategy and Crisis -- The Strategic Core as a Management Model in the Face of Complexity -- Guide to Book Chapters through the GIB Model -- Acknowledgements -- Figures. |