书目详细信息
： Managing customer relationships :
书目信息 机读格式(MARC)
| ISBN： | 9780470423479 (cloth) |
|---|---|
| ISBN： | 0470423471 (cloth) |
| 编目源： | DLC DLC YDX UKM YDXCP CDX BWX SINLB DLC |
| 个人名称： | Peppers, Don. |
| 题名： | Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers. |
| 版本说明： | 2nd ed. |
| 索书号： | F713.55/P424-2E |
| 出版发行项： | Hoboken, N.J. : Wiley, c2011. |
| 载体形态： | xv, 512 p. : ill. ; 26 cm. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Evolution of relationships with customers -- The thinking behind customer relationships -- Customer relationships : basic building blocks of IDIC and trust -- Identifying customers -- Differentiating customers : some customers are worth more than others. |