ISBN: | 0814473334 (hardcover) |
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ISBN: | 9780814473337 (hardcover) |
编目源: | DLC DLC BAKER C#P YDXCP YDX DLC |
地理区域代码: | n-us--- |
个人名称: | Martin, Dick,1946- |
题名: | Rebuilding brand America : what we must do to restore our reputation and safeguard the future of American business abroad / Dick Martin. |
索书号: | F279.712.3/M379E |
出版发行项: | New York : American Management Association, c2007. |
载体形态: | 296 p. : ill. ; 24 cm. |
书目附注: | Includes bibliographical references (p. [263]-287) and index. |
格式化内容附注: | Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia? -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace. |