书目详细信息
： Rebuilding brand America :
书目信息 机读格式(MARC)
| ISBN： | 0814473334 (hardcover) |
|---|---|
| ISBN： | 9780814473337 (hardcover) |
| 编目源： | DLC DLC BAKER C#P YDXCP YDX DLC |
| 地理区域代码： | n-us--- |
| 个人名称： | Martin, Dick,1946- |
| 题名： | Rebuilding brand America : what we must do to restore our reputation and safeguard the future of American business abroad / Dick Martin. |
| 索书号： | F279.712.3/M379E |
| 出版发行项： | New York : American Management Association, c2007. |
| 载体形态： | 296 p. : ill. ; 24 cm. |
| 书目附注： | Includes bibliographical references (p. [263]-287) and index. |
| 格式化内容附注： | Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia? -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace. |