书目详细信息
： International communications strategy :
书目信息 机读格式(MARC)
| ISBN： | 9780749453299 (hbk.) |
|---|---|
| ISBN： | 074945329X (hbk.) |
| 编目源： | DLC DLC BTCTA UKM YDXCP BWKUK BWK CDX DLC CIBTC |
| 个人名称： | Cambie, Silvia. |
| 题名： | International communications strategy : developments in cross-cultural communications, PR and social media / Silvia Cambié and Yang-May Ooi. |
| 索书号： | G125/C175E |
| 出版发行项： | London ; Philadelphia : Kogan Page, 2009 |
| 载体形态： | xvii, 222 p. ; 25 cm. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | The world we live in -- Rethinking public relations -- The global language of corporate social responsibility -- The dawn of leadership communication -- The day after -- The cultural landscape of social media -- Social media as a part of life -- Authenticity and trust -- Connecting communities -- Encouraging new forms of expression -- The next frontier : multimedia and beyond. |