书目详细信息
： Hospitality sales and marketing :
书目信息 机读格式(MARC)
| ISBN： | 9781771887892 (hbk.) : |
|---|---|
| ISBN： | 1771887893 (hbk.) |
| 编目源： | DLC DLC |
| 个人名称： | Feiertag, Howard. |
| 题名： | Hospitality sales and marketing : an evolutionary journey with Howard Feiertag / by Howard Feiertag. |
| 索书号： | F590/F297E |
| 出版发行项： | Oakville, ON, Canada ; Palm Bay, Florida, USA : Apple Academic Press, c2020. |
| 载体形态： | xxxviii, 683 p. ; 25 cm. |
| 格式化内容附注： | General managers involvement with sales -- Developing leads and prospects for hospitality sales -- The working of a hotel property sales operation -- Techniques for increasing sales -- Working with group markets -- The travel agent and the leisure travel market -- Sales planning and sales calls -- Hospitality sales training -- The negotiation process in sales -- Attributes of successful salespersons -- Helpful tips for hotel sales staff -- Action plans for marketing and sales -- Working on contracts for groups -- Everyone at a property is involved in sales -- A professional approach to hospitality sales along with networking -- Understanding the features of your product, especially F&B -- HR in connection with sales staff employment. |