ISBN: | 0899301037 (lib bdg. : alk. paper) |
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个人名称: | Benn, Alec. |
题名: | Advertising financial products and services : proven techniques and principles for banks, investment firms, insurance companies, and their agencies / Alec Benn. |
索书号: | F713.8/B469E |
出版发行项: | New York : Quorum Books, 1986. |
载体形态: | xii, 231 p. : ill. ; 25 cm. |
一般附注: | Spine title: Advertising financial products & services. |
一般附注: | Includes index. |