书目详细信息
： Managing online reputation :
书目信息 机读格式(MARC)
| ISBN： | 9781137382290 (paperback) |
|---|---|
| 编目源： | DLC DLC |
| 个人名称： | Pownall, Charlie. |
| 题名： | Managing online reputation : how to protect your company on social media / Charlie Pownall. |
| 索书号： | C912.31/P889E |
| 载体形态： | 254 pages ; 18 cm. |
| 格式化内容附注： | Machine generated contents note: -- 1.Introduction. The New AbnormalPART I - UNDERSTANDING 2.Defining Online Reputation Threats 3.Strategic & Financial Threats 4.Societal, Cultural & Political Threats5.Legal & Behavioral Threats6.Operational & Technological Threats PART II - PLANNING 7.Identifying Online Reputation Threats 8.Analyzing & Mitigating Online Reputation Threats9.Learning How To Listen 10.Preparing For A Crisis PART III - DEFENDING 11.Handling Online Issues & Incidents 12.The Changing Face of Crises13.Responding To A Crisis 14.Recovering From A Crisis The Online Reputation Management Survival Kit. |