书目详细信息
： Managerial economics :
书目信息 机读格式(MARC)
| ISBN： | 9780415495097 (hb) |
|---|---|
| ISBN： | 9780415495172 (pb) |
| ISBN： | 9780203857120 (eb) |
| 编目源： | DLC DLC |
| 个人名称： | Fisher, Timothy C. G.,1959- |
| 题名： | Managerial economics : a strategic approach / Timothy C. G. Fisher, David Prentice and Robert Waschik. |
| 索书号： | F270/F536E |
| 出版发行项： | London : Routledge, 2010. |
| 载体形态： | xi, 388 p. : ill. ; 26 cm. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Introduction -- The manager and the firm -- Monopoly and perfect competition -- Price discrimination -- Game theory -- Strategy in a market with two firms -- Product differentiation -- Entry deterrence and accommodation -- Government regulation of industries -- Vertical and horizontal integration -- Labour markets -- Training and motivating workers -- Trade unions -- The role of information -- Advertising -- Bundling -- Durable goods -- Auctions -- The product life cycle. |