书目详细信息
： Agency :
书目信息 机读格式(MARC)
| ISBN： | 9781137279866 |
|---|---|
| ISBN： | 1137279869 |
| 编目源： | DLC DLC YDX BDX BTCTA YDXCP CDX UtOrBLW |
| 个人名称： | Webb, Rick, |
| 题名： | Agency : starting a creative firm in the age of digital marketing / Rick Webb. |
| 版本说明： | First edition. |
| 索书号： | F713.8/W368E |
| 载体形态： | viii, 341 pages ; 25 cm. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Why am I doing this? -- The vision -- The value proposition of culture -- Culture and vision -- Communication -- What is good? -- Ideas -- Process -- Working for other agencies -- Pro bono work -- The basics -- The emotional -- The pitch -- The rational -- On partners and partnership -- The team -- Employee retention -- Employee departures -- Bootstrapping -- I want to get rich -- On growth -- Banks and funding -- Starting up -- How much to charge? -- Sows, msas, and in-pros -- Tracking time -- Billing, collections & cash flow -- Working with vendors -- Employee expenses -- Expanding beyond your core -- How much is my company worth? -- Creating a product in your service firm -- Working for startups -- Case studies of startups within an agency -- Getting acquired -- The fear. |