书目详细信息
： BEYOND TRADITIONAL MARKETING :
书目信息 机读格式(MARC)
| ISBN： | 0470011467 |
|---|---|
| 个人名称： | Kashani, Kamran. |
| 题名： | Beyond traditional marketing : innovations in marketing practice / lead author and editor, Kamran Kashani ; contributors Jean-Pierre Jeannet ... [et al.]. |
| 索书号： | F713.50/K19E |
| 出版发行项： | Chichester, West Sussex, England ; Hoboken, NJ : Wiley, 2005. |
| 载体形态： | xvi,308 p. ; ill. ; 21 cm. |
| 一般附注： | Includes bibliographic references and index. |
| 格式化内容附注： | Value chain marketing / Jean-Pierre Jeannet -- Countering commoditization : value-added strategies and aligning with customers / Kamran Kashani -- The marketing of services : how is it different? / Jacques Horovitz -- The missing "P" in the marketing mix : putting passion into brands / Dominique Turpin -- Beyond beating competition : shaping markets for profitable growth / Adrian B. Ryans -- New frontiers in pricing for profit / John Walsh -- Beyond the matrix : an organization-wide solution for creating and sustaining customer value / Se鈇n Meehan. |