书目详细信息
： Pricing and revenue optimization /
书目信息 机读格式(MARC)
| ISBN： | 9781503610002 (hardcover) : |
|---|---|
| ISBN： | 1503610004 (hardcover) |
| 编目源： | CSt/DLC DLC OCLCO OCLCF YDX UKMGB YDX OCLCO |
| 个人名称： | Phillips, Robert L.1955- |
| 题名： | Pricing and revenue optimization / Robert L. Phillips. |
| 版本说明： | Second edition. |
| 索书号： | F810.4/P564E |
| 载体形态： | xiii, 456 pages : illustrations ; 27 cm |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Background -- Introduction to pricing and revenue optimization -- Models of demand -- Estimating price response -- Optimization -- Price differentiation -- Pricing with constrained supply -- Revenue management -- Capacity allocation -- Network management -- Overbooking -- Markdown management -- Customized pricing -- Behavioral economics and pricing. |