书目详细信息
： Evaluation in advertising reception :
书目信息 机读格式(MARC)
| ISBN： | 9781137350428 (hardback) |
|---|---|
| 编目源： | DLC DLC |
| 个人名称： | Bullo, Stella,1975- |
| 题名： | Evaluation in advertising reception : a socio-cognitive and linguistic perspective / Stella Bullo. |
| 索书号： | F713.80/B938E |
| 载体形态： | vii, 207 pages : illustrations ; 23 cm |
| 书目附注： | Includes bibliographical references (pages 191-201) and index. |
| 格式化内容附注： | Machine generated contents note: -- 1.Introduction: Researching Reception and Discourse2.Reception, Language and Sense-making3.Investigating Evaluation Advertising Reception4.Appraisal and Social Cognition in Advertising Reception5.Implications for a Theory of Evaluation in Advertising Reception. |