| ISBN: | 9780470575420 (cloth/website) |
|---|---|
| 编目源: | DLC DLC |
| 个人名称: | Chasser, Anne H. |
| 题名: | Brand rewired? : connecting intellectual property, branding, and creativity strategy / Anne H. Chasser, Jennifer C. Wolfe. |
| 索书号: | F273.2/C488E |
| 出版发行项: | Hoboken, N.J. : John Wiley & Sons, c2010. |
| 载体形态: | xvi, 224 p. : ill. ; 24 cm. |
| 书目附注: | Includes bibliographical references and index. |