书目详细信息
： The book publishing industry /
书目信息 机读格式(MARC)
| ISBN： | 9780415887250 (hbk.) |
|---|---|
| ISBN： | 0415887259 (hbk.) |
| 编目源： | DLC DLC DLC CIBTC |
| 地理区域代码： | n-us--- |
| 个人名称： | Greco, Albert N.,1945- |
| 题名： | The book publishing industry / Albert N. Greco, Jim Milliot, Robert M. Wharton. |
| 版本说明： | 3rd ed. |
| 索书号： | G239.712/G791E |
| 出版发行项： | New York, NY : Routledge, 2014. |
| 载体形态： | xiv, 485 p. : ill. ; 24 cm. |
| 书目附注： | Includes bibliographical references (p. [431]-477) and index. |
| 格式化内容附注： | Book publishing : an introduction -- New title output, book categories and prices, economic data, sales, returns, and the channels of distribution -- The development of modern book publishing companies : history and analysis -- Business operations -- The editorial process -- Editors, book acquisitions, production, operations, and costs -- Marketing and selling books -- The book publishing confronts the twenty-first century's challenges. |