书目详细信息
： Chaotic markets :
书目信息 机读格式(MARC)
| ISBN： | 027599371X (alk. paper) |
|---|---|
| ISBN： | 9780275993719 (alk. paper) |
| 编目源： | DLC DLC UKM BAKER C#P YDXCP BTCTA YDX DLC |
| 个人名称： | Samli, A. Coskun. |
| 题名： | Chaotic markets : thriving in a world of unpredictability / A. Coskun Samli. |
| 索书号： | F713.50/S187E |
| 出版发行项： | Westport, Conn. ; London : Praeger Publishers, 2007. |
| 载体形态： | xxvii, 198 p. : ill. ; 25 cm. |
| 书目附注： | Includes bibliographical references (p. [185]-192) and index. |
| 格式化内容附注： | The causes of chaotic pressures -- Past strategies were good, but-- -- Conventional wisdom-not -- Early performance assessment as a start -- The role of the counterchaos marketer -- Developing a learning organization -- The art and science of improvisation -- Products and services in generating consumer value -- The drive to innovate -- Using one's strengths -- Because we have been doing it this way traditionally -- It is not what they do-it is what we should be doing -- What are those markets anyway? -- Reaching the markets -- Postscript. |