书目详细信息
： Managing customers through economic cycles /
书目信息 机读格式(MARC)
| ISBN： | 9780470686201 (cloth) |
|---|---|
| ISBN： | 0470686200 (cloth) |
| 编目源： | DLC DLC BTCTA YDXCP C#P CDX BWX BWK DLC |
| 个人名称： | McKean, John,1956- |
| 题名： | Managing customers through economic cycles / John McKean. |
| 索书号： | F713.53/M154E |
| 出版发行项： | Chichester, West Sussex : John Wiley & Sons, 2010. |
| 载体形态： | vi, 256 p. : ill. ; 24 cm. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Introduction -- Predicting/preparing for economic transitions -- Science of how consumers' buying changes over cycles -- Consumer loyalty strengths/vulnerabilities in cycles -- B2C approaches for dynamic consumer needs/value tradeoff -- B2B approaches for different economic cycles -- Mastering information across economic cycles -- Managing the employee factor through cycles -- Leveraging the power of the community (physical and online) -- Summary. |