书目详细信息
： THE DOLLARIZATION DISCIPLINE :
书目信息 机读格式(MARC)
| ISBN： | 0471659509 |
|---|---|
| 个人名称： | Fox, Jeffrey J.,1945- |
| 题名： | The dollarization discipline : how smart companies create customer value-- and profit from IT / Jeffrey J. Fox, Richard C. Gregory. |
| 索书号： | F713.50/F791E |
| 出版发行项： | Hoboken, N.J. : Wiley, 2004. |
| 载体形态： | ix, 262 p. : ill. ; 24 cm. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Getting started with dollarization -- Value is a number -- Why dollarize? -- After the bubble burst -- Dollarization and selling your price -- Dollarization and selling something new -- Shortening the sales cycle -- Dollarization to protect and keep business -- Removing doubt in the seller`s mind -- Dollarization to get a prospect`s attention -- Dollarization and channel partners -- Dollarization and selling services -- Dollarization and marketing communications -- Pricing new products -- Dollarizing and market segmentation -- Dollarization in consumer marketing -- Dollarization and the commodity myth -- Dollarization and new product direction -- The mechanics of dollarization -- How to dollarize any benefit -- Developing dollarization data -- Making dollarization work with the customer -- Constructing the customer value file -- The dollarization doctrine : ten rules for successful dollarization. |