书目详细信息
： Web copy that sells :
书目信息 机读格式(MARC)
| ISBN： | 9780814432518 (alk. paper) |
|---|---|
| ISBN： | 0814432514 (alk. paper) |
| 编目源： | DLC DLC DLC |
| 个人名称： | Veloso, Maria. |
| 题名： | Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy / Maria Veloso. |
| 版本说明： | Third Edition |
| 索书号： | F713.361.2/V438E |
| 载体形态： | xxxiv, 284 pages : illustrations ; 25 cm |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Foreword -- Acknowledgment -- Introduction to third edition -- Getting started : the dynamics of web selling -- A simple blueprint for writing killer web copy -- Crafting your copy -- E-mail marketing : the internet?s killer application -- Using psychology to motivate prospects to become purchasers -- The art of changing your prospects' minds -- Increasing sales through the use of involvement devices -- Online marketing communications : it's what you do after people visit your website that counts -- Web copywriting in the age of web 3.0 and beyond -- Last but not least: tying it all together -- The lucrative business of web copywriting -- Books and courses -- Resources for creating online marketing videos -- Resources for creating infographics -- Index. |