书目详细信息
： Marketing in a global, digital and connected world :
书目信息 机读格式(MARC)
| ISBN： | 9781510804500 |
|---|---|
| 编目源： | CNPIEC CNPIEC |
| 会议名称： | AMA Winter Educators' Conference |
| 题名： | Marketing in a global, digital and connected world : proceedings of a meeting held 13-15 February 2015, San Antonio, Texas, USA. / edited by T. Brown. |
| 索书号： | F713.52-532/A479E |
| 出版发行项： | Red Hook, NY : Curran Associates, 2015. |
| 载体形态： | 311 p. : ill. ; 28 cm. |
| 书目附注： | Includes bibliographical references and author index. |