书目详细信息
： The economics of managerial decisions /
书目信息 机读格式(MARC)
| ISBN： | 9780133548235 |
|---|---|
| ISBN： | 0133548236 |
| 编目源： | DLC DLC DLC |
| 个人名称： | Blair, Roger D., |
| 题名： | The economics of managerial decisions / Roger D. Blair, University of Florida, Mark Rush, University of Florida. |
| 索书号： | C93-05/B635E |
| 载体形态： | xxxiv, 782 pages : illustrations (some color) ; 26 cm |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Economic foundations -- Managerial economics and decision making -- Demand and supply -- Measuring and using demand -- Market structure and managerial decisions -- Production and costs -- Perfect competition -- Monopoly and monopolistic competition -- Cartels and oligopoly -- Game theory and oligopoly -- A manager's guide to antitrust policy -- Managerial decisions -- Advanced pricing decisions -- Decisions about vertical integration and distribution -- Decisions about production, products, and location -- Marketing decisions : advertising and promotion -- Business decisions under uncertainty -- Managerial decisions about information -- Using present value to make multiperiod managerial decisions -- Answer key to chapters -- Answer key to calculus appendix. |