书目详细信息
： GUERRILLA MARKETING ATTACK :
书目信息 机读格式(MARC)
| ISBN： | 0395476933 |
|---|---|
| ISBN： | 0395502209 (pbk.) |
| 编目源： | DLC DLC DLC |
| 个人名称： | Levinson, Jay Conrad. |
| 题名： | Guerrilla marketing attack : new strategies, tactics, and weapons for winning big profits for your small business / Jay Conrad Levinson. |
| 索书号： | F713.5/L665=2E |
| 出版发行项： | Boston : Houghton Mifflin, 1989. |
| 载体形态： | viii, 194 p. ; 24 cm. |
| 一般附注： | Includes index. |
| 书目附注： | Bibliography: p. [183]-187. |
| 格式化内容附注： | One hundred weapons for the attack -- The personality of the successful guerrilla -- The seven-word winning credo -- From an art to a science -- Why launch an attack? -- Basic training for guerrillas -- A dozen tactics to consider -- Gaining effective media support -- Direct marketing, guerrilla style -- The most important person -- Thirty-three marketing myths -- Maintaining the attack--and the profits information arsenal for guerrillas. |