| ISBN: | 0395476933 |
|---|
| ISBN: | 0395502209 (pbk.) |
| 编目源: | DLC DLC DLC |
| 个人名称: | Levinson, Jay Conrad. |
| 题名: | Guerrilla marketing attack : new strategies, tactics, and weapons for winning big profits for your small business / Jay Conrad Levinson. |
| 索书号: | F713.5/L665=2E |
| 出版发行项: | Boston : Houghton Mifflin, 1989. |
| 载体形态: | viii, 194 p. ; 24 cm. |
| 一般附注: | Includes index. |
| 书目附注: | Bibliography: p. [183]-187. |
| 格式化内容附注: | One hundred weapons for the attack -- The personality of the successful guerrilla -- The seven-word winning credo -- From an art to a science -- Why launch an attack? -- Basic training for guerrillas -- A dozen tactics to consider -- Gaining effective media support -- Direct marketing, guerrilla style -- The most important person -- Thirty-three marketing myths -- Maintaining the attack--and the profits information arsenal for guerrillas. |