| ISBN: | 9780813823973 (hard cover : alk. paper) |
|---|---|
| 编目源: | DLC DLC DLC |
| 题名: | Product innovation toolbox : a field guide to consumer understanding and research / edited by Jacqueline Beckley, Maria Dulce Paredes, Kannapon Lopetcharat. |
| 索书号: | F713.55/B397E |
| 出版发行项: | Hoboken, NJ : Wiley-Blackwell, 2012. |
| 载体形态: | xxiv, 392 p. : ill. ; 26 cm. |
| 书目附注: | Includes bibliographical references and index. |