书目详细信息
： Global Latinas :
书目信息 机读格式(MARC)
| ISBN： | 9780230219960 (alk. paper) |
|---|---|
| ISBN： | 0230219969 (alk. paper) |
| 编目源： | DLC DLC UKM BTCTA BAKER YDXCP BWKUK BWK CDX OCLCQ VOD NDD DLC |
| 地理区域代码： | cl----- |
| 个人名称： | Casanova, Lourdes. |
| 题名： | Global Latinas : Latin America's emerging multinationals / Lourdes Casanova. |
| 索书号： | F279.73/C335E |
| 出版发行项： | Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2009. |
| 载体形态： | xiv, 221 p. : ill. ; 24 cm. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Leaders of global Latinas - long-term planners and flexible visionaries -- Brazil's 'national champions' - beyond privatization -- Mexico's global Latinas - betting on the US? -- Business model innovation in Latin America - making the unusual usual -- Latin America as a brand - hard sell and soft sell -- Asia's challenge to Latin America - cooperation and competition -- From global Latina to corporate citizen - is inequality a business issue? |