| ISBN: | 9780470742976 (cloth : alk. paper) |
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| 编目源: | DLC DLC |
| 个人名称: | Ryans, Adrian B.,1945- |
| 题名: | Beating low cost competition : how premium brands can respond to cut-price rivals beating the competition / Adrian Ryans. |
| 索书号: | F273.2/R989E |
| 出版发行项: | Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008. |
| 载体形态: | 256 p. ; 24 cm. |
| 书目附注: | Includes bibliographical references and index. |