书目详细信息
： NAKED CONVERSATIONS :
书目信息 机读格式(MARC)
| ISBN： | 047174719X |
|---|---|
| 编目源： | DLC DLC YDX BAKER UKM |
| 个人名称： | Scoble, Robert,1965- |
| 题名： | Naked conversations : how blogs are changing the way businesses talk with customers / Robert Scoble and Shel Israel. |
| 索书号： | F713/S421E |
| 出版发行项： | Hoboken, N.J. : John Wiley, c2006. |
| 载体形态： | x, 251 p. ; 24 cm. |
| 一般附注： | Includes indexes. |
| 格式化内容附注： | Souls of the Borg -- Everything never changes -- Word of mouth on steroids -- Direct access -- Little companies, long reach -- Consultants who get it -- Survival of the publicists -- Blogs and national cultures -- Thorns in the roses -- Doing it wrong -- Doing it right -- How not to get dooced -- Blogging in a crisis -- Emerging technology -- The conversational era. |