| ISBN: | 0471093076 (pbk.) : |
|---|---|
| 地理区域代码: | n-us--- |
| 个人名称: | Wallendorf, Melanie. |
| 题名: | Readings in consumer behavior : individuals, groups, and organizations / Melanie Wallendorf, Gerald Zaltman. |
| 版本说明: | 2nd ed. |
| 索书号: | F713.5/W197E |
| 出版发行项: | New York : Wiley, c1984. |
| 载体形态: | vii, 456 p. : ill. ; 24 cm. |
| 书目附注: | Includes bibliographies and index. |