书目详细信息
： INTERNATIONAL MARKETING AND EXPORT MANAGEMENT./
书目信息 机读格式(MARC)
| ISBN： | 0201419645 |
|---|---|
| 个人名称： | Albaum, Gerald. |
| 题名： | International marketing and export management./ Jesper Strandskov and Edwin Duerr. |
| 版本说明： | 3rd ed. |
| 索书号： | F740.2/A327=3E |
| 出版发行项： | Essex: Addison-Wesley Longman Ltd., 1998. |
| 载体形态： | x, 562p. ill(some colors). 25cm. |
| 一般附注： | The third edition of this highly regarded text retains its unique coverage of the closely related subjects of marketing and export management, giving students and practitioners alike a realistic picture of marketing strategies in the international arena. |
| 书目附注： | includes index. |