| ISBN: | 9781593271992 |
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| ISBN: | 1593271999 |
| 编目源: | DLC DLC DLC |
| 个人名称: | Barefoot, Darren Kyle,1974- |
| 题名: | Friends with benefits : a social media marketing handbook / Darren Barefoot and Julie Lynn Szabo. |
| 版本说明: | 1st ed. |
| 索书号: | F713.36/B248E |
| 出版发行项: | San Francisco, CA : No Starch Press, c2009. |
| 载体形态: | 280 p. ; 24 cm. |
| 格式化内容附注: | What is social media? -- Do you have something worth talking about? -- The rules : new influencer etiquette -- Getting social media ready -- Flagging a ride : finding the right bloggers and communities -- Pitching -- Measuring -- Risks of social media marketing campaigns -- Damage control in the digital age -- Understanding facebook -- Does myspace still matter? -- Youtube : the revolution will be buffered -- Social news and bookmarking -- Other important social media channels. |