书目详细信息
： BUYING BEHAVIOR AND MARKETING DECISIONS
书目信息 机读格式(MARC)
| 个人名称： | Wasson, Chester R. |
|---|---|
| 题名： | Buying behavior and marketing decisions [by] Chester R. Wasson [and] David H. McConaughy. |
| 索书号： | F713.5/W323 |
| 出版发行项： | New York, Appleton-Century-Crofts [1968] |
| 载体形态： | vii, 547 p. illus. 24 cm. |
| 一般附注： | Chapters 2-8 published as part of Competition and human behavior, by C. R. Wasson, F. D. Sturdivant, and D. H. McConaughy. |
| 书目附注： | Bibliography: p. 500-506. |