书目详细信息
： MARKETING ANALYSIS FOR SOCIETAL PROBLEMS /
书目信息 机读格式(MARC)
| 编目源： | DLC DLC DLC |
|---|---|
| 会议名称： | National Conference on Social Marketing, |
| 题名： | Marketing analysis for societal problems / [National Conference on Social Marketing, December 1972] ; edited by Jagdish N. Sheth and Peter L. Wright. |
| 索书号： | F713.5/S554-2E |
| 出版发行项： | Urbana : University of Illinois, 1974. |
| 载体形态： | 270 p. ; 24 cm. |
| 丛编说明： | Marketing symposium series |
| 书目附注： | Includes bibliographies. |