书目详细信息
： MARKETING: MANAGEMENT AND SOCIAL CHANGE
书目信息 机读格式(MARC)
| ISBN： | 070022386X |
|---|---|
| 个人名称： | Hartley, Robert F.,1927- |
| 题名： | Marketing: management and social change [by] Robert F. Hartley. |
| 索书号： | F713.5/H332-2E |
| 出版发行项： | Scranton, Intext Educational Publishers [1972] |
| 载体形态： | xviii, 716 p. illus. 24 cm. |
| 一般附注： | Edition for 1976 published under title: Marketing fundamentals for responsive management. |
| 书目附注： | Includes bibliographical references. |