书目详细信息
： E-marketing :
书目信息 机读格式(MARC)
| ISBN： | 9780230203969 (pbk.) |
|---|---|
| ISBN： | 0230203965 (pbk.) |
| 编目源： | DLC DLC YDX YDXCP BWX CDX DLC |
| 个人名称： | Dann, Stephen,1973- |
| 题名： | E-marketing : theory and application / Stephen Dann and Susan Dann. |
| 索书号： | F713.3/D188E |
| 出版发行项： | Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2011. |
| 载体形态： | xxii, 474 p. : ill. ; 25 cm. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Machine generated contents note: -- PART 1: INTRODUCTION AND OVERVIEW -- Chapter 1: E-marketing -- Chapter 2: Marketing and e-marketing in context -- PART 2: E-MARKETING FRAMEWORKS -- Chapter 3: Consumer behaviour -- Chapter 4: Value creation -- Chapter 5: Communication of value -- Chapter 6: Delivering value for benefit -- PART 3: E-MARKETING APPLICATIONS -- Chapter 7: Web 2.0 and social media marketing -- Chapter 8: Community online -- Chapter 9: Mobile marketplace -- Chapter 10: Alternative channels: e-marketing beyond the web -- PART 4: STRATEGIC ISSUES IN E-MARKETING -- Chapter 11: Marketing strategy -- Chapter 12: Planning for emerging markets -- Chapter 13: Implementation issues for e-marketing -- PART 5: FUTURE DIRECTIONS -- Chapter 14: Applications for business and non-business -- Chapter 15: Law, ethics and society: the social impact of e-marketing -- Chapter 16: Projections and predictions. |