书目详细信息
： Digital entertainment :
书目信息 机读格式(MARC)
| ISBN： | 9789811597237 |
|---|---|
| ISBN： | 9811597235 |
| 编目源： | EBLCP CNPIEC YDX GW5XE OCLCO N$T |
| 题名： | Digital entertainment : the next evolution in service sector / Subhankar Das, Saikat Gochhait, editors |
| 索书号： | F719.5/D229E |
| 载体形态： | 265 pages ; 22 cm |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Chapter 1: Consumer Engagement in Digital Entertainment: A Systematic Review -- Chapter 2: Review of Consumer Engagement and Digital Entertainment on Over the Top Platforms -- Chapter 3: A Study on Processing of Information Storage & Use of New Age Consumers in Digital Wellness Sector through Story Telling & Creating Interest -- Chapter 4: Games Features for Health Disciplines for Patient Learning As Entertainment -- Chapter 5: Entertainment in Era of Ai, Big Data & Iot -- Chapter 6: Digital Application Based Viewing: Impact of Instructions & Feedback on Viewer Satisfaction & Learning Effectiveness -- Chapter 7: Multivariate Testing Remarketing & Adwords -- Chapter 8: The Dynamic Rise of Digital Brands Market Mavens In Digital Entertainment: A Complete Know How For Curious Customers -- Chapter 9: Integrated Marketing Communication: A Systematic Study from Media Channels To Digital Connectivity of New Age Consumers -- Chapter 11: Sharenting: A New Paradigm of Digital Entertainment of New Age Parenting & Social Media -- Chapter 12: Building Effective Social Media Strategy: Case-Based Learning And Recommendations |