书目详细信息
： Handbook of marketing scales :
书目信息 机读格式(MARC)
| ISBN： | 9781412980180 (cloth) |
|---|---|
| ISBN： | 1412980186 (cloth) |
| 编目源： | DLC DLC YDX BTCTA YDXCP |
| 题名： | Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / [edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws. |
| 版本说明： | 3rd ed. |
| 索书号： | F713.5-62/B368E |
| 出版发行项： | Thousand Oaks, Calif. : SAGE, c2011. |
| 载体形态： | xiv, 603 p. : ill. ; 29 cm. |
| 一般附注： | Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999. |
| 一般附注： | Published in cooperation with the Association for Consumer Research. |
| 书目附注： | Includes bibliographical references and index. |