书目详细信息
： The power of customer misbehavior :
书目信息 机读格式(MARC)
| ISBN： | 9781137348913 (alk. paper) |
|---|---|
| 编目源： | DLC DLC DLC |
| 个人名称： | Fisher, Michael.1953- |
| 题名： | The power of customer misbehavior : drive growth and innovation by learning from your customers / Michael Fisher, Martin Abbott, Kalle Lyytinen. |
| 索书号： | F713.55/F535E |
| 载体形态： | vii, 192 pages : illustrations ; 23 cm |
| 书目附注： | Includes bibliographical references (pages 162-184) and index. |
| 格式化内容附注： | Why is viral growth important? -- Technological factors -- The viral model -- The concept of self-identity -- Identity and self verification -- Seeing and being seen -- Getting it right -- Getting it wrong -- Conclusion. |