书目详细信息
： Understanding global strategy /
书目信息 机读格式(MARC)
| ISBN： | 9781844801497 (pbk.) : |
|---|---|
| ISBN： | 1844801497 (pbk.) : |
| 编目源： | UK-WkNB UK-WkNB |
| 个人名称： | Segal-Horn, Susan. |
| 题名： | Understanding global strategy / Susan Segal-Horn, David Faulkner. |
| 索书号： | F11/S454E |
| 出版发行项： | London : Thomson Learning : [distributor] Cengage Learning Services : [distributor] Cengage Learning Australia : [distributor] Cengage Learning New Zealand : [distributor] Thomson Learning, 2009. |
| 载体形态： | 522 p. : ill. ; 25 cm. |
| 一般附注： | Paperback. |
| 格式化内容附注： | 1 Introductory themes 1 PART 1 THE EXTERNAL WORLD 21 2 The nature of world trade 25 3 Globalization, anti-globalization and regionalization 47 4 Emerging economies 71 5 The information industries 94 6 Small is valuable: BOPs and SMEs 109 PART 2 THE CONTEMPORARY ORGANIZATION OF MNCs 129 7 Traditional MNC structure frameworks 132 8 How to organize MNCs: what matters now 157 9 Strategic networks and the virtual corporation 183 10 Co-operative strategies 202 11 Global mergers and acquisitions 222 PART 3 THE MODERN WORLD 239 12 Cross-border culture: barriers and benefits 243 13 Learning within MNCs 267 14 Global strategy in services 283 15 The ethical MNC 301 16 Reflections: final thoughts 321 PART 4 CASE STUDIES 329. |