书目详细信息
： Marketing the e-business /
书目信息 机读格式(MARC)
| ISBN： | 9780415965002 (hardback : alk. paper) |
|---|---|
| ISBN： | 0415965004 (hardback : alk. paper) |
| ISBN： | 9780415965019 (pbk. : alk. paper) |
| ISBN： | 0415965012 (pbk. : alk. paper) |
| ISBN： | 9780203933169 (ebook) |
| ISBN： | 0203933168 (ebook) |
| 编目源： | DLC DLC DLC |
| 个人名称： | Harris, Lisa,1968- |
| 题名： | Marketing the e-business / by Lisa Harris and Charles Dennis. |
| 版本说明： | 2nd ed. |
| 索书号： | F713.36/H313E |
| 出版发行项： | New York ; London: Routledge, 2008. |
| 载体形态： | 341p. 24cm. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | History, definitions. and frameworks -- The e-business environment -- E-marketing research -- E-marketing strategy -- Consumer behaviour and e-segmentation -- Customer relationship marketing -- Multi-channel marketing -- Online branding -- Online marketing communications -- E-retailing : from "clicks" to "clicks and bricks?" -- Strategic planning for e-marketing -- The future of e-marketing. |