书目详细信息
： Meetings, expositions, events & conventions :
书目信息 机读格式(MARC)
| ISBN： | 9781792457784 |
|---|---|
| ISBN： | 1792457782 |
| 编目源： | NUI NUI OCLCO OCLCF INT UtOrBLW |
| 个人名称： | Fenich, George G., |
| 题名： | Meetings, expositions, events & conventions : an introduction to the industry / George Fenich, Kristin Malek. |
| 版本说明： | Sixth edition. |
| 索书号： | F719/F333E |
| 载体形态： | xxi, 616 pages : illustrations ; 26 cm |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Chapter 1. Introduction to the meetings, expositions, events, and conventions industry (MEEC) -- Chapter 2. Meeting, exhibition, event, and convention organizers and sponsors -- Chapter 3. Destination marketing organizations (DMOs) -- Chapter 4. Meeting, expositions, event, and convention venues: An examination of facilities used by meeting and event professionals -- Chapter 5. Exhibitions and trade shows -- Chapter 6. Service contractors -- Chapter 7. Destination management companies -- Chapter 8. Special events management -- Chapter 9. Food and beverage -- Chapter 10. Legal issues in the MEEC industry -- Chapter 11. Technology and the meeting professional -- Chapter 12. Sustainable meetings and events -- Chapter 13. Planning MEEC gatherings -- Chapter 14. Producing meetings and events -- Chapter 15. International aspects in MEEC -- Chapter 16. Putting it all together. |