书目详细信息
： Marketing and American consumer culture :
书目信息 机读格式(MARC)
| ISBN： | 9783319473277 (hbk.) : |
|---|---|
| ISBN： | 3319473271 (hbk.) |
| 编目源： | EBLCP EBLCP DKDLA OCLCO IDB AZU YDX N$T OCLCQ OCLCO OH1 |
| 地理区域代码： | n-us--- |
| 个人名称： | Berger, Arthur Asa. |
| 题名： | Marketing and American consumer culture : a cultural studies analysis / Arthur Asa Berger. |
| 索书号： | F171.247/B496E |
| 出版发行项： | Cham : Palgrave Macmillan, 2016. |
| 载体形态： | xi, 164 p. : ill. ; 22 cm. |
| 书目附注： | Includes bibliographical references and index. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Introduction: Martians and Marketing -- Chapter1: The Semiotics of Marketing: Selling with Signs -- Chapter 2: A Psychoanalytic Approach to Marketing -- Chapter 3: Sociological Theory: The Group Sells -- Chapter 4: Marxism and Marketing -- Chapter 5: The Anthropology of Marketing -- Chapter 6: Marketing Memes: Antiquity and Modernity -- Chapter 7: Marketing the Self -- Chapter 8: Marketing Something: Advertising Cruise Tourism -- Chapter 9: Marketing the President: Political Marketing -- Chapter 10: Marketing to Millenials -- Chapter 11: Marketing and Social Media -- Chapter 12: Marketing Countries: Selling the USA -- Chapter 13: Marketing Theory -- Chapter 14: Ernest Dichter's The Strategy of Desire -- Coda: Marketing and Martians. |