书目详细信息
： Trademark valuation :
书目信息 机读格式(MARC)
| ISBN： | 9781118245262 (cloth) |
|---|---|
| 编目源： | DLC DLC |
| 地理区域代码： | n-us--- |
| 个人名称： | Smith, Gordon V.,1937- |
| 题名： | Trademark valuation : a tool for brand management / Gordon V. Smith and Susan M. Richey. |
| 版本说明： | Second Edition. |
| 索书号： | D971.234/S664.2E |
| 载体形态： | xiii, 351 pages : illustrations ; 26 cm. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | He nature of a trademark -- Trademark defined -- The legal underpinnings of trademarks -- Trademarks, brands and the products and services they represent --Valuation basics -- The business enterprise -- Valuation principles -- Property and rights to property -- Premise of value -- Valuation methods -- Using financial information -- Financial reporting -- Financial statements and value: disaggregating s&r?s assets -- Tax issues -- Trademark valuation -- Cost method -- Estimating reproduction and replacement cost -- Using the cost method for trademarks -- Market method -- Using the market method for trademarks -- Income method -- Using the income method for trademarks. |