书目详细信息
： Legends in marketing.George S. Day 5/
书目信息 机读格式(MARC)
| ISBN： | 9789351502890 (set of 7 v. : hardback) |
|---|---|
| ISBN： | 9351502899 (set of 7 v. : hardback) |
| 编目源： | SJT SJT |
| 个人名称： | Day, George S., |
| 题名： | Legends in marketing. George S. Day 5/ series editor, Jagdish N. Sheth. |
| 索书号： | F713.50/D275E/5 |
| 载体形态： | 7 volumes : illustrations, portrait ; 25 cm. |
| 书目附注： | Includes bibliographical references. |
| 格式化内容附注： | Volume. 1. Customer and Consumer Insights -- Volume 2. Competitive Markets: Structure and Behavior -- Volume 3. Strategic Marketing: Assessing and Formulating Strategy -- Volume 4. Strategic Marketing: Organizational Orientation and Capabilities -- Volume 5. Strategic Management -- Volume 6. Innovation and Growth -- Volume 7. Marketing in the Firm and Society. |